Branded residences, hotels, and communities.
We’ve sat on every side of the table.
A differentiated idea is worth nothing until it can survive a brand committee, a credit committee, a construction schedule, and thirty years of operation. Carrying ideas across that distance, intact, is what we do.
We didn't learn the industry from one seat. We've occupied most of them: thirteen years on Marriott's side of the table, capital markets and transaction advisory, two decades of Florida development, and a sourcing practice built on twenty years of off-market relationships.
• LEADERSHIP
Principals who have sat on every side of the table.
NATE SIEHR
Chief Executive Officer & Managing Principal
12+ yrs at Marriott · VP, Full-Service Hotel Development
A veteran hospitality and real estate executive with 15+ years leading hotel, branded-residential, and mixed-use development. Over a decade at Marriott International as VP of Full-Service Hotel Development.
JOHN COOPER
President of Construction
30+ yrs · $2.5B+ delivered
A hospitality development executive with 30+ years overseeing planning, design, budgeting, construction, and delivery of complex hotel, resort, and mixed-use projects.
RODRIGO GANA
Chief Development Officer & Principal
20+ yrs · 3,000+ FL units
A Miami-based developer and investor with 20+ years across residential, hospitality, and mixed-use projects throughout Florida.
ALEX SALAZAR
Principal, Director of Residential Growth
20+ yrs · South Florida
Sources and structures residential and mixed-use opportunities across South Florida — from off-market acquisition through disposition.
• TRACK RECORD
Proven at scale — long before this pipeline.
These developments were led by our principals at Marriott and prior organizations — the experience that shapes how we build today.
$2.5B+
hospitality real estate delivered
82
brand agreements signed
3,000+
Florida residences delivered
$3.7B+
development cost signed
Hotel Drover, Autograph Collection
Fort Worth Stockyards, TX · 202 keys · #1 Autograph Collection hotel in North America
The Kali, Autograph Collection
SoFi Stadium, Los Angeles · 300 keys · only hotel in the Hollywood Park plan
The Trade, Autograph Collection
Milwaukee Deer District · 207 keys · Marriott Opening of the Year
Le Méridien
Salt Lake City Downtown · 270 keys · Opening of the Year 2023
JW Marriott San Antonio Hill Country
1,002 keys · $600M resort
Hotel at Avalon, Autograph Collection
Alpharetta, GA · 330 keys
The Len, Autograph Collection
Lake Oconee, GA · 141 keys + 49 residences
Atara at Desert Color, Autograph Collection
St. George, UT · 140 keys + 136 villas
A focused portfolio. One standard.
1,300+ units progressing through sales, design, and pre-construction in the Orlando tourism corridor.
A deal in four languages.
Most developers speak one language fluently. Our deals are negotiated in four.
01 /
The brand's language
Our principal spent a decade running full-service hotel development for Marriott, evaluating over 2,000 projects and signing 82 agreements from the approval side of the table. We don't petition brand systems. We think like them.
02 /
The investor's language
Conservatism isn't our marketing; it's our modeling. Phased sales, pre-signed 30-year agreements, and numbers built to survive their footnotes. Ask for the model, not the brochure.
03 /
The landowner's language
Two of our current projects exist because a family trusted us enough to trade land for partnership. They kept their seat at the table. They still have it.
04 /
The builder's language
More than 3,000 Florida residences delivered by our principals, with a construction-management bench that has put $2.5 billion of hospitality real estate in the ground.
Whichever seat is yours.
For landowners and families
Your land is often the most valuable thing your family owns, and handing it to a developer usually means losing sight of it. We structure differently: land-for-equity partnerships where your contribution earns a real position, real reporting, and a permanent seat at the table. Two of our six current projects began exactly this way. Ask those families how it's going — we'll make the introduction.
For capital partners
You've read a hundred sponsor decks that lead with lifestyle photography. Ours leads with the sensitivity tables. Our principals spent their careers approving other people's deals, and we structure ours to survive that same scrutiny: phased sales, priority waterfalls, pre-signed 30-year brand agreements, conservatism as the base case. The data room is open before you ask.
For brands and operators
We know what your development committee needs, because we ran one. Submissions arrive underwritten to your standards, sites arrive qualified, and agreements get negotiated by someone who has drafted them from your side. Marriott is where our deepest fluency lives, with 82 agreements to show for it, but the discipline travels to any system.